Started in late 2019, we set out to help Australian businesses make sense of their finances without the jargon. Our team has grown from two people working in a shared office to a group that genuinely cares about building practical financial literacy for teams across Queensland and beyond.
Back in 2019, we noticed something strange. Businesses were hiring finance consultants who spoke in complex terminology that left teams more confused than informed. So we started small—running workshops where people could actually ask questions without feeling judged.
The response surprised us. Teams wanted to understand cash flow, not just have someone else manage it. They wanted to read balance sheets themselves. By 2021, we'd moved into proper training programs. And honestly, we're still learning what works best for different types of businesses.
These days we focus on building internal capability. Rather than creating dependency on external consultants, we help teams develop their own financial confidence. It takes longer, but the results stick around.
We've found that sustainable financial understanding comes from a few key principles that we apply across all our work with Australian business teams.
Financial concepts aren't inherently complex—they just get explained poorly. We break down ideas using everyday examples that relate to how businesses actually operate day-to-day.
Individual training helps one person. Team training creates shared understanding. When everyone speaks the same financial language, decisions happen faster and more confidently.
Real capability development takes months, not days. Our programs run from August 2025 through early 2026, giving teams time to apply concepts between sessions and build genuine competence.
Our core team brings different perspectives to financial education. We don't always agree on methods, which actually helps us create more adaptable programs.
Lead Financial Strategist
Spent fifteen years in corporate finance before realizing she preferred teaching over reporting. Now designs programs that connect financial theory to actual business decisions. Known for using food analogies to explain complex ratios.
Business Development Director
Former small business owner who learned financial management the hard way. Brings practical experience from running retail operations for eight years. Particularly good at spotting when theory needs to bend for real-world application.